As much as I was disappointed to see that Up was a bit too much for Ben at three years old, I’m thrilled to see it continuing to do extremely well on the charts.
If you look at this chart over at Box Office Mojo, you’ll notice that Up is now the 4th most successful Pixar film to date (based on the box office) and it looks poised to hit number 2 in the next couple of weeks if all things remain steady. BTW, if you haven’t visited Box Office Mojo before go look around. It is a great site run by IMDb and it contains a wealth of information for movie geeks.
I take a certain amount of pleasure in this as previously the NY Times reported on toy retailers concerns that Up wasn’t commercial enough. Basically, there is no abundance of Up merchandise as they felt children wouldn’t “buy in” to a story with a 78-year-old man as the lead. Read the article, see if it sounds as idiotic to you as it did to me (not the reporter, but rather the business rationale). I was annoyed and frustrated when I originally read this and now I feel that the reality has proven the point successfully.
Pixar knows how to make “good” movies and the kids will come. Up has proven that yet again and I am always impressed with their output. I really look forward to introducing Ben to this great film in the future.
