I find the concept of Mountain Dew Game Fuel to be somewhat pathetic and patronizing, but it is advertising. The idea that gamers are somehow so different from the average cola drinker is ridiculous, but they obviously feel there is a market segment here dying to be pandered to. So normally this wouldn’t even be of any interest to me, but I found the commercial interesting as I enjoyed the image of two women changing into WoW characters and battling it out in a supermarket.
All that said, I doubt I will be purchasing this…
[youtube width="480" height="295"]http://www.youtube.com/watch?v=iioJ0UY4JHM[/youtube]